In-depth study examines the B2B content consumption behavior of marketing professionals offering B2B marketers deep insight to their target prospects--marketers targeting marketers.
The research report focuses on the delta between the active marketing personas researching marketing-related topics and the in-demand marketing personas that organizations are trying to acquire. Powered by the largest B2B-specific content syndication lead generation network on the web, NetLine’s first-party data offers a unique view into actual B2B content consumption activity and intent-based marketing audiences.
In the past year, 65% of lead generation campaigns excluded 17% of the active marketing audience, comprised of influencers outside the C-suite. NetLine’s analysis of the report identifies three important recommendations for key stages of content-based lead generation to increase pipeline development and revenue-driving opportunities, including:
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