Six steps to develop sales differentiation mastery in your salespeople.
Price is the ultimate decision factor in the absence of differentiation. Yet, sales differentiation is a challenge for many companies and salespeople. Without it, sales managers have a parade of salespeople coming to their doors with the mantra “We need to lower our price or we lose the deal.” This free poster from Sales Architects presents a strategy to help develop sales differentiation mastery in your salespeople.
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