Building a customer experience strategy
Building a customer experience (CX) strategy is much like building a home; a multifaceted, multiphase, and often hugely complex undertaking.
Relying on technology alone limits success and hampers the ability to become a world-class, customer-centric company. Regardless of what you call your customer listening efforts—Voice of Customer, customer feedback management, customer experience management, or something else—the insights derived from listening are the essential fuel that powers a larger CX vision.
This white paper helps guide you to build an ideal CX strategy which includes helpful examples from companies that have excelled in various areas of customer experience.
This white paper covers:
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